People forget that science isn't just for fun - it's an investment, and it's supposed to pay dividends.
I heard a neat statistic today: investment in agricultural research has a 45% rate of return! This is a phenomenal return on our collective investment. It's not that surprising when you think about it - agriculture is a massive part of the U.S. economy, and has been chronically underfunded for decades.
There are tons of opportunities to not only improve the environmental and economic sustainability of this sector, but also generate whole new markets.